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xov xwm

Hauv kev lag luam khw muag khoom, qhov dav ntawm cov khoom yog hais txog cov peev txheej thiab ntau yam ntawm cov khoom lag luam uas lub khw muaj.Kev xaiv cov khoom lag luam zoo yog qhov tseem ceeb rau kev nyiam thiab ua kom cov neeg siv khoom, tsis hais hom khoom koj muag.Tab sis muaj ntau yam khoom sib txawv hauv ntau pawg tuaj yeem ua rau tsis meej pem thiab ua rau cov neeg yuav khoom muaj ntau txoj kev xaiv uas lawv khov.
Nrhiav qhov sib npaug ntawm cov khoom dav, qhov tob, thiab cov khoom sib xyaw yuav yog qhov tseem ceeb rau koj lub khw txoj kev vam meej, tab sis ua ntej, koj yuav tsum nkag siab tias nws txhais li cas.Cov no yog cov hauv paus ntsiab lus ntawm cov tswv yim muag khoom muag, thiab yog tias koj pib nrog kev nkag siab meej ntawm nws, koj yuav pom tias nws pab tau ntau xyoo tom ntej.

Khoom dav
Hauv nws cov ntsiab lus yooj yim tshaj plaws, cov khoom lag luam dav qhov ntau ntawm cov khoom lag luam uas lub khw muaj.Nws tseem hu ua asproduct assortment width, merchandise breadth, andproduct line width.
Piv txwv li, ib lub khw yuav tsuas Tshuag plaub yam khoom ntawm txhua SKU, tab sis lawv cov khoom dav (qhov ntau) yuav muaj 3,000 ntau hom khoom.Ib lub khw muag khoom loj xws li Walmart lossis Target feem ntau muaj cov khoom loj loj.

Khoom Qhov tob
Lwm qhov ntawm cov khoom muag khoom lag luam yog qhov tob ntawm cov khoom lag luam (tseem hu ua asproduct assortmentormerchandise depth).Qhov no yog tus naj npawb ntawm txhua yam khoom lossis cov qauv tshwj xeeb uas koj nqa ntawm ib yam khoom.

Piv txwv li, ib lub khw yuav tawm tswv yim tias kom khaws cov khoom lag luam poob qis, lawv yuav muaj qhov tob tob ntawm cov khoom.Qhov no txhais tau tias lawv tsuas yog Tshuag 3-6 SKUs ntawm txhua yam khoom hauv khw.Ib qho piv txwv zoo ntawm lub khw nrog qhov dav zoo tab sis qhov tob tsawg yog cov khw muag khoom xws li Costco, uas muag yuav luag txhua yam hauv qab lub hnub, tab sis tsuas yog ib lossis ob qho kev xaiv rau txhua hom khoom.

Breadth + Depth = Product Assortment
Qhov dav ntawm cov khoom yog tus naj npawb ntawm cov khoom kab, thaum cov khoom tob yog ntau yam nyob rau hauv txhua kab ntawm cov kab.Ob lub ntsiab lus no ua ke los ua lub khw muag khoom noj khoom noj khoom haus sib xyaw.
Cov khw muag khoom tshwj xeeb yuav zoo li muaj cov khoom lag luam me dua li lub khw muag khoom.Qhov no yog vim lawv cov khoom muaj qhov nqaim kom pom tseeb thiab tshwj xeeb niches.Txawm li cas los xij, lawv yuav muaj qhov sib npaug, yog tias tsis dav, qhov tob ntawm cov khoom lag luam yog tias lawv xaiv cov khoom lag luam ntau dua ntawm txhua kab.
Ib lub khw muag tswm ciab, piv txwv li, yuav muaj ntau yam me me (lossis dav) ntawm cov khoom dua li lub khw muag tshuaj, txawm tias lawv muaj tib cov khoom hauv cov khoom muag:
Lub khw muag khoom tswm ciab tsuas yog 20 ntau yam ntawm tswm ciab (qhov dav), tab sis lawv tuaj yeem khaws 30 xim thiab ntxhiab tsw (qhov tob) ntawm txhua qhov ntawm cov tswm ciab.Lub kaum tsev muag tshuaj muaj 200 yam khoom sib txawv (qhov dav) tab sis tuaj yeem npaj tsuas yog ib lossis ob. variations, hom lossis style (qhov tob) ntawm txhua yam khoom.
Ob lub khw muag khoom no muaj cov tswv yim sib txawv rau lawv cov khoom lag luam vim tias lawv cov neeg siv khoom xav tau.
Cov tshuaj tsw qab thiab xim yog qhov tseem ceeb tshaj rau cov neeg siv khoom lag luam tswm ciab ntau dua li muaj 100 tswm ciab qauv xaiv los ntawm.Ntawm qhov tod tes, kev yooj yim yog qhov tseem ceeb rau cov neeg siv khoom hauv khw muag tshuaj thiab lawv yuav xav khaws cov tshuaj txhuam hniav thiab cov roj teeb hauv ib qho chaw nres tsheb.Lub khw muag tshuaj yuav tsum khaws tag nrho cov khoom tseem ceeb, txawm tias tsuas muaj ib qho kev xaiv rau txhua tus.

Mix Hindiaz
Ib lub khw muag khoom sib xyaw ua ke kuj tseem tuaj yeem hloov nrog lub caij nyoog.Ntau lub khw muag khoom xaiv ntxiv ntau yam ntau dua thaum lub caij so khoom noj khoom haus.Qhov no yog ib lub tswv yim zoo vim tias nws muab cov neeg siv khoom plig xaiv ntau dua.Nws tseem tuaj yeem tso cai rau lub khw los sim nrog cov khoom tshiab yam tsis muaj kev nqis peev loj hauv cov khoom muag.


Post lub sij hawm: May-30-2022